SEO and AI content for UK law firms
More clients from search.
Someone in your town is looking for a solicitor right now, and they are as likely to ask an AI assistant as they are to open Google. We find where your firm is losing that search to another firm, and we run the content work that closes the gap.
Worth doing once, before you talk to anyone
Open ChatGPT and ask it which solicitors it would recommend in your town for the work you do.
Then ask it why. You will get a short list of firms and the pages it read to build that list. If your firm is not on it, that is the thing we work on.
Built and run in production for
They compare three firms. You are either one of them or you are not.
Someone looking for a solicitor does not read the tenth result. They look at the two or three firms that search puts in front of them, and they call one. If your practice pages are thin, or nobody has touched them in four years, a different firm gets the call. Not the better firm. The one that was easier to find.
This is not an argument about AI changing everything. It is a specific gap you can check: terms that bring instructions and do not bring you, practice pages too short to compete with the firm that outranks you for them, and AI assistants that recommend somebody else when asked. We start by showing you where you actually stand, in writing.
You decide what goes on your website
Nothing goes live without your approval
Every page waits for a solicitor at your firm to approve it. There is no automatic publishing mode, and we will not build one. Your name is on the advice, so you decide what carries it.
You own everything we build
Your domain, your content, your analytics. If you stop working with us you keep all of it, and nothing is held back to make leaving difficult.
Your matters never touch it
The engine works on public practice-area content. It has no access to case files, client data, or anything behind your login, and it does not need any.
Three of these are already running
A London clinic, a medical company and a men's health brand. The engine publishes for all three every day, and what each client measured afterwards is on the results page.
Two ways to start
The check tells you whether there is a problem. The audit tells you what it is and what it will take.
Free Visibility Check
No charge 15 minutes, on a call
Before the call we look at your website. We come with one specific thing we found on it, about your firm, that you can check yourself while we are talking.
It is a conversation, not a document. If what we found is not worth paying anyone to fix, we will say so and that is the end of it.
Search Visibility Audit
$300–500 credited in full against a build
The written work. You keep the report whether or not you go any further, and the fee comes off a build if you do.
- Where you rank for the terms that bring in matters
- How that compares against competing firms we name
- What is technically holding the site back
- Where the content gaps are, practice area by practice area
- A snapshot of how AI assistants answer questions in your practice area
- A prioritised list of fixes, in the order we would do them
Delivered as a report, plus a call to walk you through it.
What it costs
Figures are in US dollars, which is how our existing work is priced. Not ready for any of this? Start with the free Visibility Check. It takes fifteen minutes and costs nothing.
Search Visibility Audit
$300–500 credited toward a build
Where your firm ranks for the terms that bring instructions, which practice pages are too thin to compete against a named rival firm, how quickly the site loads, and what AI assistants say when someone asks them to recommend a solicitor. A written report and a 30-minute call.
Book the Audit →AI Content Engine
$2,500–4,000 setup + $1,000/mo
The pipeline we already run in production, tuned to your practice areas: the questions clients actually type, on-page and content work across your practice pages, a second agent that reviews every draft, a matching image, attribution to the solicitor who owns that area, and your approval before anything is published.
Site Speed + Infrastructure
$800–1,500 value-add, offered after trust is built
A quicker site, which helps rankings, and smaller hosting and email bills. Offered once we are already working together, never as the opening move.
Full Engagement
$3,500–6,000 setup + $1,000/mo
The content engine with the infrastructure work folded in, for firms that would rather hand over the whole thing at once than run it in two stages.
Start with the free check.
Fifteen minutes on where your firm stands for one term against one competing firm. No obligation and no charge. If there is nothing worth fixing, we will tell you that and you will have lost a quarter of an hour.
Book a free Visibility Check