Measure it first. Then build.
A free conversation, then a written audit, then the engine. You can stop after any of the three.
01
The free check
Fifteen minutes on a call. We look at your website first and bring one specific thing we found on it, about your firm, that you can verify while we are talking. It tells you whether there is a problem worth paying anyone to look at properly.
02
The Search Visibility Audit
The written work: where you rank for the terms that bring in matters, how that compares against firms we name, what is technically holding the site back, where the content gaps are, how AI assistants answer questions in your practice area, and a prioritised list of fixes in the order we would do them. A report and a call to walk through it. It tells you what the problem is and what it will take.
03
The engine goes live
The pipeline starts publishing against your practice areas. Research, draft, a reviewing agent, then your approval. Nothing reaches your website without a person at your firm saying yes to it.
04
It compounds, slowly
Content keeps going out, thin pages get filled in, and you build a position in AI answers while most firms have not looked at them. Real ranking movement takes months. Anyone promising quick jumps is selling you something.
What happens to a single page
Your approval is a gate, not a notification. If nobody at your firm says yes, the page does not go live, and there is no setting that changes that.
A second agent reviews every draft before a person sees it, so what reaches you for approval is already checked. That is what keeps the sign-off short enough for a solicitor to actually do.
- 1
Keyword research
What clients actually type
- 2
Writer agent
Drafts the practice page
- 3
Reviewer agent
Checks it before a person sees it
- 4
Matching image
Generated to fit the page
- 5
Attribution
Signed to the right solicitor
- 6
Your approval
Nothing publishes without it
- 7
Publish
Live, indexed, and tracked
Search work takes months. What we commit to is the work itself, and your approval before anything is published.
Questions worth asking before you hire anyone for this
Will AI-written content damage our credibility, or get us penalised by Google?+
Not if it is good and it is checked, which is what the approval step is for. Google rewards useful, accurate pages regardless of how the first draft was produced. Nothing publishes without a person reading it, and at a firm that person is the solicitor who owns the practice area.
Is this safe for a regulated profession?+
Yes, and it is built to be. Every page is reviewed before it is live, content is attributed to the solicitor responsible for that area, and the whole process stays auditable after the fact. No invented claims, no fabricated reviews, no "best solicitor" self-labels. Everything stays inside what the advertising rules allow, and you approve the wording. We would rather publish slowly than put something on your site you have to explain later.
Do client matters ever touch this?+
No. The engine works on public practice-area content. It has no access to case files, client data, or anything behind your login, and it does not need any.
How quickly will we see movement?+
Months, not weeks. What arrives sooner is reviewed content going live against terms you were not covering, and a position in AI answers before your competitors have thought about them.
We already pay an agency. Why change?+
Possibly you should not. If they are getting you results, keep them. If you are paying a monthly retainer for slow, generic content and nobody has mentioned AI search to you, the Audit shows you the gap in writing and you decide what to do about it.
Are you a UK firm?+
No. Counselrise is based in Greece and works remotely, which is why the address in our footer is a Greek one. We are not a UK-registered company. The work is delivered over email, video calls and access to your site, the same way it is delivered for our existing clients.
Start at stage one.
Fifteen minutes, no charge, and no obligation to go any further than that.
Book a free Visibility Check